Rooted in Steamboat Springs, our eyewear transforms active living with versatile, adaptive design.
RKXApparel curates performance gear for people who spend as much time outside as in. Our current lineup features BOLD eyewear, born in Steamboat Springs, CO, Ski Town and Bike Town USA, built for mountain biking, skiing, trail running, and everything in between. Photochromic lenses that adapt to changing light, oversized frames for maximum field of view, and lightweight TR90 construction mean one pair of sunglasses that keeps up from dawn laps to sunset rides.
We're just getting started. Expect the catalog to grow as we find more gear worth standing behind.
Questions? Reach us any time on our Contact page.